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Consumer Behavior in Action Real-Life Applications for Marketing Managers
Lantos
ISBN: 9789380381114
First Indian Reprint 2011 ,
648 pages, Soft Cover,
Yes Dee
Rs. 995 /- For Sale in India, Pakistan, Nepal, Bangladesh & Sri lanka Only
Primary Audiences:
Students of Business and Economics


Subject:
Business and Economics
Keywords:
Market Segmentation, Consumer Behavior and Marketing Management, amily Influences - Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes
 
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